About Us

Money is really only good for 2 things: security and fun. Outside of that, your net worth is just a number. First and foremost, we are passionate about helping good people make sure they are financially secure, in the accumulation stage through retirement. Once the foundation is set, we move to finding ways to meet your goals and live life the way you want, beyond basic security.

Who Are We

A boutique, independent investment advisory firm with a fiduciary responsibility to our clients and only our clients.

Our Mission

Find ways to help people fund the life that they want to live.

What We Do

Comprehensive financial planning, wealth management, risk management, and financial coaching.

Our history

After several years at firms like Merrill Lynch and UBS, Bill decided to go his own independent route and started Firelands Wealth Management in 2015. Jeremy became a partner in 2019 after nearly 10 years with Ohio National Financial Services. Combined they have over 18 years of experience in the financial services industry.

William Murray

Bill bought his first stock when he was 12 years old. After shadowing a stockbroker as part of a school project, and at the encouragement of his mother, he took all the money from his modest savings account and bought shares in Nike, because he liked their shoes. Bill followed Nike’s stock in the Plain Dealer almost every day, watching it rise slowly and steadily as the company grew. This fortuitous success sparked a lifelong passion for investing. Bill became a financial adviser to share his passion with others, so that they may leverage his experience to help meet their goals.
Bill attended Boston College and earned a bachelor’s degree in Sociology, which is the study of how people behave in groups. This background gives him a unique perspective on the behavior of markets. After graduating from college, Bill began law school at Suffolk University in Boston. After his first year, he studied abroad in Lund, Sweden, studying comparative corporations and international human rights. Upon his return, he transferred to Capital University Law School in Columbus, OH, where he finished his degree and subsequently passed the Ohio Bar Exam.
After practicing law for two years, Bill decided to change careers and follow his passion: investing. He joined Merrill Lynch’s financial adviser training program in April of 2011, and worked there as a financial adviser until the end of 2012. In 2013, he moved to Huron with his family and joined an advisory team at UBS Financial Services in downtown Sandusky. He left UBS in March 2015 to found Firelands Wealth Management.

Jeremy Pifer, CFP®

Jeremy was born and raised in Bellevue, OH. He received his B.A. from The Ohio State University in 2005, a master's degree from Ashland University in 2010, and the CERTIFIED FINANCIAL PLANNER™ designation in 2018. Initially he was trained as a mental health counselor, but during his practicum he saw personal finances as a foundational element to the quality of life of his clients. It was at this time, in 2009, that he changed career course and started with Ohio National Financial Services. After nearly a decade, he decided to join Bill at Firelands Wealth Management to focus on truly independent, fiduciary financial planning.

In his spare time, Jeremy has a collection of hobbies that include: Brazilian Jiu Jitsu, sailing, fly fishing, beer brewing, hiking/camping, hobby farming, cooking, and more. Above all these, is spending time with his wife of 12 years and their two children.