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Your Personal CFO

Get the most from your advisor.

A better business model.

We are focused on 3 core ideas: trust, service, and transparency. We are fiduciaries for our clients, meaning we must act in their best interest. Our services are comprehensive, including investment management, financial planning, estate planning, tax planning, and much more. Finally, we believe in complete and proactive transparency with regard to our fees. 

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Jeremy Pifer (Left) initially trained as a mental health counselor, but during his practicum he saw personal finances as a foundational element to the quality of life of his clients. To that end, he earned his CERTIFIED FINANCIAL PLANNER™ designation to best serve his clients.

Bill Murray bought his first stock when he was 12 years old, and followed the share price every day in the Cleveland Plain Dealer. This sparked a lifelong passion for investing. Bill became a financial adviser to share his passion with others, so that they may leverage his experience to help meet their goals.

 

Bill founded Firelands Wealth Management in 2015 because he believed in the client-focused model of independent RIAs. Jeremy was a perfect fit for FWM's service-based approach, and joined Bill in 2019. They have a combined 30 years' experience in the financial services industry.

 

Learn more about Bill & Jeremy by clicking the link below.

Jeremy Pifer & Bill Murray
Financial Advisors
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Why Your Financial Advisor Should Always Be a Fiduciary

Only about 15% of Financial Advisors are Fiduciaries. Read our article on what exactly it means to be a fiduciary, and why yours should be one. 

Our Services

Modern Financial Advisors should be more than just stock-pickers. We combine disciplined, rules-based investing strategies with a full suite of services to ensure your financial security.

Retirement Planning

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Your Future

We use state-of-the-art goals-based financial planning software to help you craft a financial plan for your future. The process includes regular updates to your plan as your life changes and your long-term goals come into focus. 

Estate Planning

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Your Legacy

Estate planning is about more than passing on wealth. It's about passing on your values. A sound plan can provide financial security for generations to come. 

Tax Planning

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Your Money

Let our expert tax partners optimize your cash flow for ultimate tax-efficiency. Your tax return preparation and planning is included in our advisory fee*. Enjoy the benefits of all your advisors being on the same page. 

Life Insurance

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Your Security

Our life insurance professionals can help you secure your family's future, secure your business's future, or provide a secure stream of income in retirement.

Employer Plans

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Your Career

We provide complete business retirment plan solutions, from 401(k)s for medium & large businesses to SEP or SIMPLE plans for small businesses or sole proprietors, as well as Solo 401(k)s for individuals. If you participate in your employer's retirement plan, we'll help you navigate your contribution and investment options, and incorporate them into your long-term plans. 

Education Planning

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Their Future

Planning for your children's education can take many forms. From 529s to Roth IRAs, we'll help you pick the strategy that best meets your needs and goals.

What Makes Us Different

1

Trust

We are an Independent Registered Investment Advisor (RIA). That makes us a Fiduciary for our clients. Very few advisors can make that claim. We are completely free of conflicts of interest created by a corporate owner or Broker-Dealer. We act in our clients' best interest, period. 

2

Service

The financial services industry has completely evolved from the days of the "stockbroker" working for trade commissions. We have embraced that trend, and are focused on providing our clients with the services that make us a complete advisory firm, all included in one transparent fee....

3

Transparency

You've probably seen the TV commercials for Fisher Investments about transparent fees that align the interests of clients and advisors. Our fee structure is the same, but our firm is local. We believe in the idea of radical transparency. We go out of our way to make sure our clients fully understand our fees.

Ask Us Anything

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Contact us to optimize your finances. 

352 Main Street, Huron, OH 44839

419.616.0092

Subscribe To Our Investment Newsletter

We'll provide quarterly market commentary and other investing tips. You can unsubscribe at any time! 

©2025 by Firelands Wealth Mangement LLC. 

Securities offered through Charles Schwab & Co., Inc (Schwab), member FINRA/SIPC. Investment advisory services offered through Firelands Wealth Management LLC (FWM), an affiliate of Firelands Federal Credit Union (FFCU). FWM & Schwab are not affiliated. Firelands Wealth Management LLC is an Ohio Limited Liability Company and Registered Investment Advisor (RIA), registered with the State of Ohio.


Investing involves risk. Brokerage products are not FDIC-Insured and may lose value. Any claims of past performance do not guarantee future returns.

 

Our firm’s Form ADV, which provides detailed information about FWM’s business practices, fees, conflicts of interest, and disciplinary information, is available upon request.

 

Neither the Securities and Exchange Commission (SEC) nor the State of Ohio has approved or disapproved of the advisor’s services, or any securities offered, nor have these authorities passed upon the accuracy or adequacy of these disclosures.

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